Facebook Ads Manager is Facebook’s tool for managing and running ads on Facebook, Instagram, Messenger, or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing.
Using this tool you can measure the effectiveness of your ad campaigns for Web, iOS mobile, and Android mobile devices. You can calculate metrics such as the average cost per install, and the average cost per conversion.
Web events should be configured using the Facebook Pixel. The Web events we support are documented here.
For iOS & Android mobile, we support the following Facebook events:
|
Event Name |
Event Trigger |
|
Install |
The user has installed the app |
|
Initiate Checkout |
The user initiates purchase by selecting a subscription plan |
|
Purchase |
The purchase is successful and Apple/Google has confirmed the receipt |
|
Complete Registration |
The user's account was created successfully (event fired only if the user is logged out & is a new user) |
A few things to note:
- By default, Facebook Ads Manager will aggregate Web and Mobile App metrics. Be sure to look at “Website” vs. “Mobile App” events separately if you are marketing across multiple platforms.
- If your app is a Made for Kids app, these tracking Events are disabled and not sent.