As a seller, you can choose to set a price in USD as well as in international currencies that will show natively depending on the location (or issuing country of the credit card) of the customer making the purchase. Setting your pricing in international currencies will allow your customers to make purchases or gift products in their local currency.
Enabling this will allow you to set pricing in over 100 different currencies. A full list of the supported currencies is available in this guide.
In this article
- Setting up international pricing
- How international currencies are determined and shown
- International pricing on app purchases
- International pricing and VAT
Setting up international pricing
In the setup of your subscription or product, under the Pricing tab, you’ll see the following:
Checking the Accept international currencies option will allow you to add and adjust individual prices per region.
Vimeo OTT automatically provides suggested prices based on current exchange rates, but you can always adjust the prices to offer prices that may be more proportionate to the norms in a particular region.
For example, if in the image above, you wanted to offer a price of $9.99 AUD for a monthly rate, you can input that value into the monthly price. The annual price would remain the suggested rate unless you put in a custom value for it.
Both monthly and annual prices are required in order for an international currency to be shown as the default for users in that region. If you do not fill in a monthly or yearly price for a specific currency, the currency they see will default to USD. For this reason, we strongly recommend that you set both monthly and yearly prices whenever you’re setting the price for a particular currency.
If you add a monthly price but do not put in a value for the annual price, the Annual field will be highlighted in red, and you’ll see a prompt that says “Yearly price is required.”
How international currencies are determined and shown
The pricing display is automated based on geolocation using the buyer’s IP address—it automatically detects where users are located, meaning they don’t have to select their country or their currency.
If a buyer is located in a different country than their preferred payment currency, we will automatically update the price and the currency based on the credit card info that they enter.
If an international currency is not supported, the display will default to USD.
International pricing on app purchases
Enabling international currencies in your product's admin does not impact how pricing is displayed for in-app purchases. If a buyer goes to purchase within the app, the pricing displayed there is based on the account they have set up with that platform (e.g. Apple, Google Play).
For example, if a buyer connects a UK credit card to their Apple ID, then they will see UK app listings and the price that is displayed will be in GBP, regardless of their current location or the currency settings on your product.
Note that app stores can still charge according to the pricing attached to the product and convert the pricing, but it may not be according to the current exchange rate.
International pricing and VAT
Depending on the buyer's country/currency of transaction, we will automate VAT pricing if it’s applicable. Learn more about how international taxes work.