Instructional networks are made up of a wide range of content. From music lessons to certification trainings to medical lectures, audiences are searching to expand their knowledge. Instructional networks are appealing because they offer customers the chance to learn new skills with the flexibility of watching lessons whenever and wherever it is most convenient for them.
Is a subscription the correct product for my content?
Having a following, whether in person or online, will certainly make starting a network easier. But even if you are starting from scratch, it’s possible to launch a successful subscription product. The amount of content you have ready will help you determine whether launching a network is right for you. Successful instructional platforms launch with about 25 hours of content generally spread across 75 to 90 videos. They also tend to release 1-2 new video lessons each week to keep their subscribers engaged.
What are best practices for instructional networks?
Compared to other subscription genres, instructional networks charge customers a diverse range of prices for monthly subscriptions. Generally speaking, $14-$20 dollars a month is the sweet spot, but sellers with niche content can often charge more. A good rule of thumb is understanding exactly who will be purchasing your content. If you are offering instructional content for hobbyists or individuals trying to brush up on a skill set, you will want to charge less. If you are offering certification training or programs that companies will be purchasing for their employees, you can often charge more.
Free trials are helpful for all networks. They are a great way of gaining new subscribers since over 66% of signups convert into paying customers. We’ve found that 7- and 14-day free trials are the most effective for instructional content. Instructional networks on average have a low churn rate of 9%. This means your customers will stick around for a long time.
How can I continue to grow after I launch?
Promotional codes are a great tool for attracting new subscribers. They are most effective when placed on your homepage as a banner. You can also create special promo codes to send out to fans on social media or other outlets. 12-month promo codes tend to be the most effective for instructional networks.
Instructional customers also like to watch their content on mobile devices. 68% of customers on these networks prefer viewing videos on mobile devices or tablets. Branded apps are something to consider once you begin to grow. We offer branded apps for iOS, Android, Apple TV, Android TV, Roku, and Amazon Fire. You can contact our team to learn more about branded apps and determine if they might be a good fit for your network.
Don’t forget to check our other best practice guides for more tips!