DATA ISN'T AS SCARY AS IT SOUNDS
And without it, it's almost impossible to make smart decisions about how you promote and sell your videos. Your Dashboard is the perfect place to start! Visit it often for an overview of your daily traffic, sales, and conversions.
For a deeper dive, now you can integrate Google Analytics right into your Vimeo OTT account. Here's how: Grab a unique tracking ID from your Google account ( full instructions) and add it on the Settings page in your Vimeo OTT Admin. Some smart things to track with Google Analytics:
- Traffic & Sale Conversions: Dig even deeper into these stats. Pay attention to the top referrals and conversions to see how people are getting to your site, and when they're buying.
- Campaign Tracking: Track specific clicks and conversions by creating unique campaign URLs. Example: You're running a flash sale. Make a special URL for that campaign so you can see how many times the sale links were clicked, on what platforms, and who bought it.
- Demographics: Look at the age, gender, and geographic location of your audience to target your selling. This is something that distribution companies pay a lot of money for and it's free with Google Analytics!
- Real-Time Tracking: Watch visitors enter your site in real time — great for judging the impact of launch events and large-scale promotions. It's also just plain fun.