Boost subscriptions with a trial
There’s something magical about getting something for free. Almost every subscription service lets its users sign up for a limited-time free trial, and we’ve noticed just how successful it can be with Vimeo OTT Subscriptions. The brilliant folks behind Black & Sexy TV began offering a 2-week free trial for their video subscription network and they saw a 15% increase in users over the following month. Furthermore, 62% of those free trial users turned into paying customers! Give people an easy way to access what they love and they’ll keep coming back.