Plan a discount around something that matters
Is there a special someone or something connected to your video? There was for the film Someone You Love, a documentary about the effects of the HPV virus. To celebrate the life of one of the film’s subjects, Kelly, they decided to offer the film for $1 for an entire month. It was a great way to raise awareness about both the film and the cause, as it expanded the audience by nearly 400%, while at the same time honoring someone who made a big impression on the filmmakers. The audience also chose to give back, with nearly 17% of people choosing to pay more than $1 and accounting for over half of the revenue!