Experiment with smaller social ads
Gone are the days when you had to spend hundreds of thousands of dollars just to get noticed — social media platforms like Facebook and Twitter allow anyone to put a little bit of money into advertising. More importantly, they let you target ads very specifically to your audience. Promoting a tweet is a great way to gain awareness, and using Lookalike Targeting with Facebook can put your ad in front of people similar to your current audience. For example, the documentary Small Is Beautiful leveraged their audience to target a larger group on Facebook and attract sales from new fans. In general, we’ve seen social advertising combined with a deep discount create up to a 20% return on investment.