Plan your release around a special event
If the content of your film complements an event that attracts a lot of attention and buzz, that may be the perfect time to release. Take advantage of a festival appearance, big interview, or any other occasion that could lead to lots of eyeballs. A great example is the feature Dude Bro Party Massacre III: They timed their release shortly before ComicCon, where they had a screening. Their sales conversion rate was 1.6% before the convention, and jumped to 4.2% on the day of the event.That’s a 2.6x boost from speaking directly to superfans!