Sometimes emails are worth more than $
Starting your email list from scratch? One way to gather interest for a new project is by giving away free copies of an old project. This is what the Ugandan filmmakers Wakaliwood did with their first action film, Who Killed Captain Alex? They grew their email list from zero to thousands in just 6 months. All you had to do to get a copy of the film was enter your email address. This allowed the audience to see if they liked what Wakaliwood was offering. Now, when the producers release their next film, they have a long list of fans to re-engage.