Gifting is automatically enabled on all checkout forms across Vimeo OTT. No matter what you are selling (subscriptions or transactional), your customers can buy gifts of your content. Here's a breakdown:
Gifting a Subscription
Customers can gift 1-month, 3-month, 6-month, 9-month or 1-year video subscriptions. If you’re running a subscription video service, when a customer checks out they can click “Gift to friend” and enter the email address of the giftee. The recipient gets an email and can instantly activate their subscription and start watching.
A streaming video subscription means you’re not just giving a single video, but an ever-expanding library of videos.
Customers can set a delivery date for any video gifts on Vimeo OTT. When your customers gift a subscription or an individual video package, they can opt to have it digitally delivered on a particular date, such as a holiday or a birthday.
Here is a guide for your customers on how to gift a subscription: http://support.vhx.tv/article/509-how-do-i-buy-a-gift-of-a-subscription
Gifting a rental or purchase Product
If you're selling transactional products (purchases/rentals), the Vimeo OTT checkout form includes a Gift This button, where they can enter the recipient's email address (or addresses - we allow up to 100 comma-separated email addresses), enter an optional gift message, and set an optional delivery date.
Once purchased, we'll send the recipient an email to redeem and start watching right away, or if you have a delivery date set, we'll send it then. The customer can select either the rental or purchase option, depending on what you've enabled.
Here is a guide for your customers on how to buy a gift of your products: http://support.vhx.tv/article/70-buy-a-gift