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Selling Subscriptions with Vimeo OTT

  • Updated

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To get started with selling subscriptions:

Prepare your video content & assets

Compress your video to our listed video specs and gather video descriptions, trailers, video artwork, product descriptions, and social media accounts. 

Read the full assets list →

Sign up for Vimeo OTT

Visit https://ott.vimeo.com/ to get started.

Select Get Started at the top of the page, and enter your name, email, password, subscription name, if you are interested in branded apps, & country. Then click Start Selling.join_form.png

Once signed up, you will be taken to your Vimeo OTT Admin where you manage all aspects of selling on Vimeo OTT.

Sign up for Vimeo OTT →

Upload your video content

From your Vimeo OTT admin, navigate to the Content tab, then click the Upload button in the upper left corner.

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You can upload a single video or videos in bulk by dragging & dropping them from your computer. You can also click Or choose files to select from your computer's file explorer or Upload from Dropbox.

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Once uploaded, your videos will be processed to the proper delivery formats and we will email you when they are ready.

After your videos are processed, navigate to Content > Videos you can click into each video to edit information about it, such as titles, descriptions, thumbnails, collections it belongs in, distribution, and discovery settings. You can also view its stats.

Videos help guide →

Organize your videos into Collections & Categories.

In the Content page, navigate to the Collections tab on the left side to create a Collection. Organize your videos into Movie, Series, or Playlist collections. 

Add Collection titles, descriptions, trailers, videos, tags, and metadata. Series Collections let you organize into Seasons as well.

You can also create Categories, which are groups of Collections.

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Create a subscription product

Navigate to the Products tab in the Admin. Click + Create product at the top.

create_product.png

In the window that opens up, select Subscription, then click Create. This will bring you to the Subscription Setup page.

  • Start with Basic Info, which includes your subscription Title, Description, and Thumbnail.
  • Under Content, add your Trailer and Collections to be included with this subscription.
  • Set your Pricing - recurring monthly and/or yearly. Enable free trials - 0, 3, 7, 14, or 30 days. 
    • NOTE: If you ever consider changing the price of your subscription product, it will not affect any current subscribers. Current subscribers are locked in at the price they initially subscribed with. Changing the price will only modify the price for any new incoming subscribers.
  • Under Distribution, choose where geographically customers can purchase the subscription.
  • In Advanced, you can add a custom email receipt language.

Be sure to save your settings.

Subscription Product help guide →

Set up payout

From the Admin, navigate to Account > Billing and add your financial info under the Payouts tab in order to get paid.

At the end of each month, we will send you a statement & your net funds.  This is mandatory before selling with Vimeo OTT.

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Design your subscription site

Select a subscription theme for your Vimeo OTT site by navigating to Distribution > Platforms >  Edit theme. 

Customize your chosen theme with our theme editor. You can add logos, images, customize colors, add mailing list call outs, and even add your own custom CSS.

Theme editor

Subscription Themes help guide →

What to do next 

  • Run a Promo with a discount code. Promos allow you to offer a time-limited discount that will attract new customers or help keep loyal customers. You can use promos for special screening events, weekend flash sales, give them to niche groups, or hand out to friends! They are a great way to start your subscriber base.

    Promos!

  • Spread the word. Your site is now live and your subscription network is open for business. Post to your blog and share your project with the world. Promote your progress posts through social media, press, your mailing list, your contacts (family, friends, related groups & organizations). 
  • Track your sales. See all traffic, sales, and subscriber activity in real-time on your Vimeo OTT Dashboard. 
  • Build branded apps with Vimeo OTT. Launch branded apps across all major app stores, so you can be everywhere your audience consumes video. Contact us for more information.

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