What is the dashboard?
The dashboard is the first thing you see when you log in to your Vimeo OTT admin, and the main hub for activity and sales on your site. You will come here to get subscriber activity and traffic breakdowns, to see which of your products are selling the best, and to monitor viewership.
When you log in to your dashboard, you’ll see your monthly activity summary at the top of the page. This gives you a quick snapshot of the revenue Vimeo processes, and what you can expect payments from Vimeo to be like in the current month. You’ll see gross revenue, expenses, net revenue, and statements:
What analytics are available via the dashboard?
Gross Revenue
This is all the revenue your video network has earned on Vimeo OTT over the past month. This doesn’t count revenue made on integrated platforms such as BigCommerce, branded apps, or through the API.
Expenses
These are your fees from Vimeo OTT — fulfillment fees, subscriber monthly fees, payment vendor fees, the transactional product percentage fee paid to Vimeo, etc. (This does not include any app store fees.)
- Merchant Fees - the credit card processing fee charged for purchases made through the Vimeo OTT platform
- Vimeo OTT Rev Share - for transactional products, the 10% retained by Vimeo OTT from the sale
- Fixed Fees - for subscription products, the $1 per subscriber per month retained by Vimeo OTT
- Fulfillment Fees - charged at the end of the month, fees associated with purchases fulfilled by the API or branded apps
Net
This is the money that's getting paid out to you. You will get paid each month by the end of the month, and the payment will reflect the previous month’s net (i.e., you’ll see the payment for March 1-30 at the end of April).
Statements
This is simply a link to your monthly payout statements. You can read more about these in the Statements guide.
Below that, you’ll find three tabs: Subscribers, Buy and Rent, and Traffic.
Subscribers
The first tab is Subscribers. This is where you’ll go to find a complete breakdown of your subscriber data (if you have a Subscription product).
The number directly beneath the word "Subscribers" indicates how many people total have access to your subscription content, including those who made a purchase, those who are in the free trial window, and those who have been granted access by a site's administrator.
You can click the time period in the box to change the time period of the displayed data. You can choose from a week, a month, three months, six months, a year, month-to-date, quarter-to-date, or year-to-date.
Customer count
This is a graph of new trials, gained paying subscriptions, lost paying subscriptions, lost trials, and net subscriptions.
For the Customer count graph, the date ranges can also be adjusted using the controls below the graph.
It’s also possible to download the data going back three years. To do this, hover over the title of the graph and then click on the ellipsis icon next to the words “Customer count.” You’ll be able to choose a CSV or PNG format. If you click the CSV download option, you’ll see a popup of your Customer Count Over Time; scroll all the way down and click “Download” on the bottom right of the popup to download the file.
This download provides information on one of the most common reports we are asked to provide - a standard breakdown of user count including new trials, new paying users, total count users, churned trials, and churned paying users.
Milestones
To the right of the customer count graph, you’ll see a box marked “Milestones.” You can enter your own milestone (sale, release of new content, etc), and then track that milestone on your customer count graph).
To add a new milestone, click the “+ Milestone” box. This will allow you to input a milestone of your choosing, and see how it affects your customer count. You’ll be able to pick a date, add a description, and choose a tag for your milestone.
Business metrics
The next section will show your business metrics. Each metric has an info bubble next to it; if you hover over the info bubble, you’ll be able to see what comprises the metric. You can also download a CSV file of any of these metrics by hovering over it and clicking the ellipsis (...) option.
Gross Customer Lifetime Value (LTV)
This metric takes into account the Gross Average Revenue Per User (ARPU) and the churn rate over the time period you defined, allowing you to estimate the overall value of adding a new customer. The calculation is based on a formula that applies the ARPU of a customer to the amount of time they are expected to be a subscriber and discounts that value based on the uncertainty over time. This value is doing that calculation, as well as providing a comparison with the previous 30 days and the previous year.
Gross Revenue Per User (ARPU)
This is a simple average of the gross revenue gathered per user over a given timeframe. Things like promotions and price changes can cause this number to fluctuate.
Paid Churn
The percentage of the subscriber base that cancelled the service over the last 30 days. To calculate this, we take the number of people that cancelled the service in the last 30 days and divide it by the number of people on the service at the start of that 30-day period. New subscribers from the 30-day period in question aren’t included.
Library Viewed
The percentage of content over five minutes in length that has had at least one view in the last 30 days.
Conversions Per Day
An average of the number of paid conversions over the last 30 days. It’s not a count of the actual conversions from the last day — something to keep in mind.
New Trials
The average number of free trial sign-ups per day in the last 30 days.
Free Trial Conversion
The average number of free trials that converted to paying users in the previous 30-day period.
Watching New Content
This is the percent of subscribers that have watched at least one piece of new content in the last 30 days (new content is defined as a video 14 or fewer days old).
Usage
This section shows you an at-a-glance view of the viewership of your content over the time period you specify. There are three sections: Usage trends, unique days streamed, and hours streamed.
Usage Trends
This graph shows you views from both free trial and subscribed users. This can track both distinct views, total hours viewed, and “audience size” (unique viewers). This information is also downloadable as a CSV or PNG file; just hover over the graph and then click the ellipsis (...) icon next to the phrase “Usage trends.”
Hours Viewed By Device
This section shows you the average hours viewed by month by device, as well as the average monthly hours viewed per user, by device. The devices include desktop, iPad, iPhone, Roku, Fire TV, tvOS, Android, Kindle Fire, Other, and Unknown. Other refers to any devices that have fewer views than the top nine devices listed. Unknown deals with traffic that comes from a source we cannot identify, but is typically from some obscure web-based client. You can also download a CSV file of this chart by hovering over the chart and then selecting the ellipsis (...) option.
Unique Days Streamed
The number of days, on average, in which a user accessed your content over the last 30-day period. You can also download a CSV file of any of these by hovering over the chart and then selecting the ellipsis (...) option.
Hours Streamed
The average number of hours streamed by a given user. You can also download a CSV file of any of these by hovering over the chart and then selecting the ellipsis (...) option.
Top content
This section gives you your top 100 popular titles, categories, and types based on views during the time period you selected for your page. You can toggle the top content displayed by series, season, or title by clicking on the box next to “Top content by”. You can also download a CSV or PNG file of the top 100 results by hovering over the graph, then clicking the ellipsis (...) icon next to the phrase “Top content by”.
Popular content by minutes viewed
The next section shows you your popular content over time, as measured by unique views or total minutes viewed. You can toggle the graph to show popular content by series, season, or title by hovering over the graph and clicking the ellipsis (...) icon.
Library breakdown
This section compares your different content types to see how the consumption of content on your site compares to your type breakdown.
Pause & Cancel Reasons
Pause & Cancel Reasons graph out the reasons your subscribers are pausing or canceling their subscriptions. The reasons come from a user survey — when people choose to unsubscribe voluntarily, they are given a survey about why they’ve chosen to unsubscribe.
Buy and Rent
The Buy and Rent tab of the Dashboard gives a breakdown of fulfillments and transactions of your transactional product units. It does not include subscription products.
Units Over Time
This chart outlines product units sold/fulfilled over the time period selected. You can select a time period from the dropdown under the graph title, and choose from the past week, past month, past 3 months, past 6 months, past year, all time, or a custom date range. If you click on a given bar in the chart, you will see the breakdown for that selected time period (i.e., if you’ve filtered for “Past year” in the graph, and click on the bar for March, you’ll see the breakdown for the units sold and fulfilled in March).
This chart also gives you the type of fulfillment — web, API, or free.
Top Products / Fulfillment Method
Top Products outlines which products performed the best on your Vimeo OTT site. Note: If you are only selling a subscription product, only 1 product will show, like above.
Traffic
The Traffic tab will show you all your OTT site visitor traffic across all devices and apps.
Web Traffic
Web Traffic gives you all the visits on your Vimeo OTT site and apps. You can click the time dropdown at the top to change the time period displayed.
Top Referrers / Location
Top Referrers are the source sites that are driving traffic to your Vimeo OTT network. You can see the Visits, Units, Conversion Rate, and Revenue generated from each referrer.
Location is the country breakdown of your customers and gives you Visits, Units, Conversion Rates, and Revenue for each.