In this article:
What is the dashboard?
The dashboard is the first thing you see when you log in to your Vimeo OTT admin, and the main hub for activity and sales on your site. You will come here to get subscriber activity, to see which of your products are selling the best, and to monitor viewership.
⚠️Note: Data will not populate in the dashboard if you are browsing in incognito or private browser mode.
When you log in to your dashboard, you’ll see your monthly activity summary at the top of the page. This gives you a quick snapshot of the revenue Vimeo processes, and what you can expect payments from Vimeo to be like in the current month. You’ll see gross revenue, expenses, net revenue, and statements:
What analytics are available via the dashboard?
Gross Revenue
This is all the revenue your video network has earned on Vimeo OTT over the past month. This doesn’t count revenue made on integrated platforms such as BigCommerce, branded apps, or through the API.
Expenses
These are your fees from Vimeo OTT — fulfillment fees, subscriber monthly fees, payment vendor fees, the transactional product percentage fee paid to Vimeo, etc. (This does not include any app store fees.)
- Merchant Fees - the credit card processing fee charged for purchases made through the Vimeo OTT platform for subscription products
- Rev Share - for transactional products, the 10% retained by Vimeo OTT from the sale
- Fixed Fees - includes the $1 per subscriber per month for subscription products and the 50¢ per transaction for transactional products retained by Vimeo OTT
- Fulfillment Fees - charged at the end of the month, fees associated with purchases fulfilled by the API or branded apps
Net
This is the money that's getting paid out to you. You will get paid each month by the end of the month, and the payment will reflect the previous month’s net (i.e., you’ll see the payment for March 1-30 at the end of April).
Statements
This is simply a link to your monthly payout statements. You can read more about these in the Statements guide.
Below that, you’ll find two tabs: Subscribers and Buy and Rent.
Subscribers
The first tab is Subscribers. This is where you’ll go to find a complete breakdown of your subscriber data (if you have a Subscription product).
Directly beneath the word "Subscribers," you can see at a glance how many people total have access to your subscription content. The number of "Subscribers" shows how many people either purchased a subscription or were added via the Add Customer tool; the number of "Free trialists" is the number of users on active free trials.
Below this, you can click the time period in the box to change the time period of the displayed data. You can choose from a week, a month, three months, six months, a year, month-to-date, quarter-to-date, or year-to-date.
Subscriber and trialer count
This is a graph of new trials, gained paying subscriptions, lost paying subscriptions, lost trials, and net subscriptions.
For the Customer count graph, the date ranges can also be adjusted using the controls below the graph.
It’s also possible to download the data going back three years. To do this, hover over the title of the graph and then click on the ellipsis icon next to the words “Subscriber and trialer count.” You’ll be able to choose a CSV or PNG format. If you click the CSV download option, you’ll see a popup of your Subscriber and trialer count; scroll all the way down and click “Download CSV” on the bottom right of the popup to download the file.
This download provides information on one of the most common reports we are asked to provide - a standard breakdown of user count, including new trials, new paying users, total count users, churned trials, and churned paying users.
Discrepancies between month-over-month net customer gains:
When looking at how many customers you gained over a specific period of time (e.g. a calendar month), you may notice a difference between what the Subscriber and Trialer chart reports versus what the Customer CSV filtered by `customer_created_at` over the same period of time.
The reason for this is the customer CSV’s `customer_created_at` column shows the date on which the subscriber first subscribed. A customer can subscribe, cancel, and then resubscribe, in which case the Customer CSV will still show the 'customer_created_at' as the original date on which the subscriber joined.
While both data sources present accurate information, consider using the dashboard report for a clearer picture of month-over-month new subscribers.
Milestones
To the right of the customer count graph, you’ll see a box marked “Milestones.” You can enter your own milestone (sale, release of new content, etc), and then track that milestone on your customer count graph).
To add a new milestone, click the “+ Milestone” box. This will allow you to input a milestone of your choosing, and see how it affects your customer count. You’ll be able to pick a date, add a description, and choose a tag for your milestone.
Business metrics
The next section will show your business metrics. Each metric has an info bubble next to it; if you hover over the info bubble, you’ll be able to see what comprises the metric. Youcan also download a CSV file of any of these metrics by hovering over it and clicking the ellipsis (...) option.
Gross subscriber lifetime value (LTV)
This metric takes into account the Gross Average Revenue Per User (ARPU) and the churn rate over the time period you defined, allowing you to estimate the overall value of adding a new customer. The calculation is based on a formula that applies the ARPU of a customer to the amount of time they are expected to be a subscriber and discounts that value based on the uncertainty over time. This value is doing that calculation, as well as providing a comparison with the previous 30 days and the previous year.
Gross revenue per subscriber (ARPU)
This is a simple average of the gross revenue gathered per user over a given timeframe. Things like promotions and price changes can cause this number to fluctuate.
Paid churn
The percentage of the subscriber base that cancelled the service over the last 30 days. To calculate this, we take the number of people that cancelled the service in the last 30 days and divide it by the number of people on the service at the start of that 30-day period. New subscribers from the 30-day period in question aren’t included.
Library viewed
The percentage of content over five minutes in length that has had at least one view in the last 30 days.
Conversions per day
New trials
The average number of free trial sign-ups per day in the last 30 days.
Free trial conversion
Watching new content
This is the percent of subscribers that have watched at least one piece of new content in the last 30 days (new content is defined as a video 14 or fewer days old).
Usage
This section shows you an at-a-glance view of the viewership of your content over the time period you specify. There are three sections: Usage trends, unique days streamed, and hours streamed.
Usage trends
This graph shows you views from both free trial and subscribed users. This can track both distinct views, total hours viewed, and “audience size” (unique viewers). This information is also downloadable as a CSV or PNG file; just hover over the graph and then click the ellipsis (...) icon next to the phrase “Usage trends.”
Hours viewed by device
This section shows you the total hours viewed by month by device, as well as the average monthly hours viewed per user, by device. The devices include desktop, iPad, iPhone, Roku, Fire TV, tvOS, Android, Kindle Fire, Other, and Unknown. Other refers to any devices that have fewer views than the top nine devices listed. Unknown deals with traffic that comes from a source we cannot identify, but is typically from some obscure web-based client. You can also download a CSV file of this chart by hovering over the chart and then selecting the ellipsis (...) option.
Top content
This section gives you your top 100 popular titles, categories, and types based on views during the time period you selected for your page. You can toggle the top content displayed by series, season, or title by clicking on the box next to “Top content by”. You can also download a CSV or PNG file of the top 100 results by hovering over the graph, then clicking the ellipsis (...) icon next to the phrase “Top content by”.
Popular content
The next section shows you your popular content over time, as measured by unique views or total time viewed. You can toggle the graph to show popular content by series, season, or title by clicking on the word "Title." Hovering over the graph will also surface the ellipsis icon (...) which will allow you to download the data.
Library breakdown
This section compares your different content types to see how the consumption of content on your site compares to your type breakdown.
Pause & Cancel Reasons
Pause & Cancel Reasons graph out the reasons your subscribers are considering canceling or pausing their subscriptions. These numbers are captured from a user survey presented when someone pauses or cancels from a web subscription via the settings/purchases page. The chart presents these numbers in a rolling 3-month timeframe.
Pause reasons are Vacation, Save money, Waiting for content, and Other.
Cancel reasons are Price too high, needs videos, Lost interest, and Other.
⚠️Note: Not all "set cancellations" will actually result in a cancellation, since subscribers can change their mind and under the cancellation. This chart will still include these subscribers in its count of Cancels since they would've noted a reason when they initially canceled.
For a more clear measure of customer churn, use the Customer CSV instead, which includes customers whose subscriptions are canceled, disabled, and refunded.
Buy and Rent
The Buy and Rent tab of the Dashboard gives a breakdown of fulfillments and transactions of your transactional product units. It does not include subscription products.
Units Over Time
This chart outlines product units sold/fulfilled over the time period selected. You can select a time period from the dropdown under the graph title, and choose from the past week, past month, past 3 months, past 6 months, past year, all time, or a custom date range. If you click on a given bar in the chart, you will see the breakdown for that selected time period (i.e., if you’ve filtered for “Past year” in the graph, and click on the bar for March, you’ll see the breakdown for the units sold and fulfilled in March).
This chart also gives you the type of fulfillment — web, API, or free.
Top Products 
Top Products outlines which products performed the best on your Vimeo OTT site. Note: If you are only selling a subscription product, only 1 product will show, like above.