When you launch a subscription, you want to retain your customers month after month. The more engaged your audience is, the more likely they are to stay subscribed. One way to do that is by moderating conversations using our forums tool.
Are Forums Right for My Audience?
Forums can be an easy way to keep the conversation and interest around your network and videos going. Forums can be successful for any genre, but fitness and instructional networks tend to have the most active forums, with niche entertainment networks coming in a close second.
Fitness and instructional networks do well with forums because it’s a great way to accompany your video content with follow-ups. Forums are a place for subscribers to leave feedback or ask questions about a workout routine video or tutorial they are following. Fitness networks can also use forums to supplement videos with related content, such as nutritional information or post-workout tips.
If you already have an active Facebook group or engaged community on another social platform, you may not need to activate forums. However, some sellers with existing social groups have found success using private boards that are only accessible to subscribers. Having access to these private boards and threads can be an added incentive for customers to continue renewing their subscriptions.
How Can I Encourage Participation in My Forums?
Especially when you are starting out, you may want to get the conversation going by starting some threads and boards to spark discussion. Popular topics that sellers have used to start conversations include asking subscribers for feedback or suggestions for new videos, bonus tips for fitness and instructional content, and discussions around particular collections or videos. You can also call attention to a thread on a specific collection by posting the link to it in the description.
When your subscribers chime in and start their own threads, be sure to engage. Customers love it when creators respond to their questions or thoughts. It helps them feel more engaged as a member of your community. As the owner, you’re sent email notifications when threads are started, so you don’t have to worry about constantly checking the forums for new posts.
Forums can be a powerful tool for engagement. You can read more about setting up community guidelines for your forums, and check out our best practice guides for more tips on connecting with your audience.