Faith-based networks represent one of the fastest growing genres in the video subscription world. Faith channels are a wonderful way to connect with community members who don’t live close enough to attend services in person. They’re also great for supplementing your followers with content they can access on their own schedule.
Is a Subscription Network Right for Me?
Having an existing community base — whether in person, online, or both — will make it much easier to grow a subscription site. You also want to make sure you have enough video content to get started with before you launch. Compared to other genres, Faith networks do well with starting out with a slightly larger library of videos; we suggest at least 70. The most successful networks start with over 200 videos when they launch.
What Works Best for Faith Based Networks?
Faith networks tend to charge between $8.49-$19.99 a month. Finding the right price point for you depends a lot on who your customers are. Networks that are comprised of mostly individual community members as subscribers are more successful if they set the price point on the lower end of that scale. If your customer base consists of more congregations, parishes, or groups, then you can charge more.
We always recommend that networks use our free trial tool. We’ve found that across the board, it helps networks acquire more subscribers, and over two-thirds of free trial sign-ups convert into paying customers. Specifically for Faith content, we’ve found that 7 day free trials are the most popular.
Faith network customers are loyal, with on average only an 8% churn rate. You can help keep your churn rate low by making sure you are releasing content on a regular basis. We’ve found that the most successful faith-based networks tend to release new videos at least 3 times a week.
How Can I Continue to Grow My Subscription Community?
Once you’ve built up a budget for marketing, you can try using social ads. Lookalike targeting based on your existing subscribers is a great way to reach people who are most similar to your existing community and therefore most likely to want to join your network. Branded apps are something to eventually consider — not just for attracting new customers but for helping retain your current base. Over half of subscribers who sign up on the web eventually migrate their viewing habits to their preferred devices. We currently offer branded apps for iOS, Android, Apple TV, Android TV, Roku, Xbox One, and Amazon Fire. If a full suite of apps isn’t right for your need, we recommend starting with mobile apps as we’ve found that the majority of faith network customers tend to view content on phones or tablets — 56.5% to be exact. If you’re interested in learning more about branded apps contact us.
Don’t forget to check out our other best practice guides as you are getting started. Good luck!