No matter what industry you’re in, a 1-2% conversion rate for site visitors becoming customers is PAR for the course. If you want to move the needle and see that percentage rise, there are some little tweaks you can make to your site to make it more enticing for someone to sign up. One easy way to make your network more appealing is to have a stellar description.
Keep it short and sweet
Your description doesn’t need to be flowery or overly robust. Most people have a short attention span when it comes to reading text online. By having a clear and concise description of your site, you’ll be giving your viewer a general idea of what your subscription is offering them. Think of your description as your elevator pitch. You should be able to get to the point in 2-4 sentences.
Don't be cryptic
A rare few marketers do a brilliant job hooking someone in with an ambiguous tease. However, these attempts usually fall flat. Don’t be vague with your description — if someone doesn’t have a clear understanding of what your content is, it’s unlikely that they’ll want to sign up for it.
Let your visuals speak louder than your words
Visitors are going to scan your landing page when they arrive so it’s important to have great visuals to hook people in. It’s also worth spending the time on filming and editing a trailer for your subscription because a video will go much further than words when it comes to potential audience members. Don’t forget to have your best images set as thumbnails too.