Link to social channels on your site
Make sure your social media channels are visible on your site. It’s a great way to stay connected to a wide audience, and it makes it even simpler for anyone to spread the word. We've even streamlined this process in the Vimeo OTT Admin: Just connect your Twitter and Facebook accounts on the Settings page. If you’re using a Vimeo OTT theme, linking your social accounts will automatically populate the buttons on your site. And when fans use the Twitter share button to tweet about your video, your handle will already be in there! We’ve seen that publishers who connect both their Facebook and Twitter accounts on Vimeo OTT average a consistently better sales conversion rate (2.3%), compared to the sites that don't (1.5%).
Experiment with smaller social ads
Gone are the days when you had to spend hundreds of thousands of dollars just to get noticed — social media platforms like Facebook and Twitter allow anyone to put a little bit of money into advertising. More importantly, they let you target ads very specifically to your audience. Promoting a tweet is a great way to gain awareness, and using Lookalike Targeting with Facebook can put your ad in front of people similar to your current audience. For example, the documentary Small Is Beautiful leveraged their audience to target a larger group on Facebook and attract sales from new fans. In general, we’ve seen social advertising combined with a deep discount create up to a 20% return on investment.