If you are a Vimeo Business member or higher, you can do this with Cards.
Cards are a customizable, notification-style layer that members can set to appear during playback of their embedded videos. You can make cards as simple as a headline or choose to flesh them out with a description, thumbnail, and link to any destination.
You can upload your trailer or short video to Vimeo to get your work discovered and use Cards to link the viewer directly to your Vimeo OTT site. Here's how to set up Cards.
If you are interested in having access to this feature, please contact us.